My career has been singularly focused on customer-centric marketing. 

 

I've led engagements with some of North America's largest brands in both B2B and B2C to unleash the transformational power of customer information.

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This means utilizing technology to identify customers across many touchpoints, and bringing together offline transactions, online behaviors, and third party information to create real-time profiles.  Advanced predictive analytics drive communications strategy and efficiency.  Technology, analytics, marketing strategy, and multi-channel deployment work together to drive today’s customer experience.  I pioneered the concept of Customer Intimacy and implemented the Customer Management Platform, a multi-channel customer engagement management system.

 

My time at CAC Group involved building and managing different companies over time.  This includes a pure-play customer analytics company, a database services company (third party data, customer identity, database technology), loyalty program analytics, and a Marketing Service Provider (MSP).

 

Today’s organizations are full of specialists, especially in IT and technology, as well as marketing.  What most brands lack, however, is someone who has a customer-centric vision, to bring all of the resources of an organization to have informed, anticipated customer engagement. 

 

That’s where I come in.  A seasoned senior executive who can build and shape a vision that drives superior financial growth for a brand, and brings the best out of tech, analytics, and marketing.